Howbill Farming recently welcomed the team from Real IPM to the farm, highlighting a shared commitment to sustainable and responsible farming practices. The visit focused on integrated pest management (IPM) and how practical, on-the-ground solutions can support healthier crops while reducing reliance on conventional chemical inputs.

Integrated pest management plays an important role in Howbill’s approach to farming. By combining monitoring, biological control, and targeted interventions, the aim is to manage pests effectively while protecting the natural balance within the orchards. This approach not only supports long-term soil and plant health but also contributes to producing high-quality fruit.

During their visit, Real IPM worked alongside the Howbill team to assess current practices, share knowledge, and explore opportunities to further strengthen pest management strategies. These collaborations are essential in ensuring that farming methods continue to evolve in a way that is both productive and environmentally responsible.

Partnerships like this form part of Howbill Farming’s broader commitment to sustainability — finding practical ways to care for the land while consistently delivering quality apples, pears, and stone fruit to market.